Private coaching for real estate agents + teams

The leads may not be the problem.The gap may be knowing how to convert them.

You are already investing money, time and energy to create opportunities. Conversion Coaching helps you understand what to say, what to ask and how to lead the next step—so more existing leads become appointments, clients, contracts and closings without sounding scripted, pushy or salesy.

Questions first? Text with any questions: 732-644-5162

18,000+
agents coached

33%
appointment-set benchmark

No contract
30-day notice

More conversations. More appointments. More opportunity—from the leads already in your business.

The problem is not always lead flow

You are doing the work. But too many opportunities are slipping through the cracks.

The CRM keeps growing. The pipeline does not.

Names and numbers pile up, but too few become real appointments.

You are unsure what to say next.

“Just looking,” “not ready,” “send me something,” and “already have an agent” stop momentum.

Follow-up feels like chasing.

Without a purpose for the next conversation, follow-up gets inconsistent.

You generate more before converting what you have.

More spend and more activity only make a conversion leak more expensive.

You hesitate around difficult conversations.

Confidence drops when the objection is real or it is time to ask for the appointment.

Your team has activity, but inconsistent results.

Agents make calls, yet conversion varies because the skill and standard are not shared.

The conversion multiplier

Same opportunities. Completely different business.

30real conversations

3appointments at 10%

6appointments at 20%

9appointments at 30%

Conversion improves the return on opportunities you already paid for, prospected for or spent time creating.

What changes

Get out of your comfort zone—with accountability, proven systems and structure built to convert.

The goal is not simply more coaching calls. It is stronger execution when the conversation is real.

Create more appointments

Move existing conversations toward a natural, confident next step.

Ask better questions

Uncover motivation and reduce resistance through deeper listening.

Handle objections naturally

Stay calm and helpful without sounding memorized or scripted.

Follow up strategically

Reach out with purpose instead of “just checking in.”

Use the CRM as a pipeline

Know who to call, why they matter and what to say next.

Review calls and improve

Turn real feedback and repetition into confidence and consistency.

Why Conversion Coaching vs. other programs

Most coaching gives you more information. This program helps you execute better.

Typical coaching

More theory. More content. More to remember.

Generic scripts and broad sales advice
Accountability focused mainly on activity
One-size-fits-all training
Role play disconnected from real opportunities
Motivation without a conversion system

Conversion Coaching

Your calls. Your pipeline. Your numbers.

Real calls, objections and follow-up
Accountability tied to skill and appointments
Structure adapted to your personality and market
Live practice, call review and Power Hours
A human sales approach built on deeper conversations

Why John Marrone

18,000+ agents coached. An industry-leading conversion standard built in the real world.

John Marrone is a nationally recognized real estate coach, sales strategist and active agent. He has coached more than 18,000 real estate professionals and built an industry-leading 33% appointment-set benchmark through years of real conversations, call reviews, live dialing and execution—not theory from the sidelines.

John helps agents make more money with a strategic, human sales approach built around deeper questions, better listening, stronger follow-up and confident next steps. It feels like a meaningful conversation—not an agent reading a script.

18,000+
agents coached

33%
appointment-set benchmark

REAL WORLD
current buyer and seller behavior

The 6-week Conversion Jumpstart

Identify the leaks quickly. Correct them early. Create momentum.

Everyone begins with four private 45-minute coaching sessions during the first six weeks.

SESSION 01

Conversion Diagnosis

Baseline lead sources, pipeline, follow-up and the biggest leak costing you opportunity.

Stop guessing what the problem is.

SESSION 02

Conversation & Communication

Openings, tone, questions, listening, motivation, trust and transitions.

Go deeper and reduce resistance.

SESSION 03

Objections + The Ask

Work the objections you actually hear and practice asking for the next step.

Keep resistance from ending the call.

SESSION 04

Follow-Up + Pipeline

Create a clearer approach for hot, warm, ghosted, old and long-term opportunities.

Stop losing leads not ready today.

A clear picture of what coaching looks like

One connected coaching rhythm—from learning to measurable improvement.

1 · LEARNWeekly Real Estate Mastery Coaching builds sales, mindset, structure and business skill.

2 · PRACTICEUse frameworks, scripts, role play and DFY resources to prepare.

3 · EXECUTEHave real buyer, seller, lead and follow-up conversations.

4 · COLLECTBring call examples, objections, pipeline data and outcomes.

5 · REVIEWUse private 45-minute Conversion Coaching to diagnose what happened.

6 · IMPROVECorrect the language, sharpen the plan and repeat with confidence.

WEEKLY MASTERY CALLS + TWO PRIVATE 45-MINUTE CONVERSION COACHING CALLS EACH MONTH

Conversion creates more business.Mastery helps you build the business around it—sales, structure, systems, planning, productivity, mindset, leadership and self-mastery.

For teams + team leaders

Stop telling the team to make more calls. Help them become better at the calls they are already making.

Team coaching creates a shared conversion/sales standard so every agent knows how to open, diagnose, handle resistance, ask for the appointment and follow up with purpose.

Shared conversion/sales language

One framework, one objection process and one standard for the next step.

Coachable calls

Call reviews show whether opportunities are lost in discovery, objection handling, the ask or follow-up.

Meaningful accountability

Track conversations, appointments, follow-up quality and conversion—not only dials.

Leadership visibility

See who needs more skill, confidence, practice or pipeline discipline.

Faster agent development

New agents learn a repeatable process while experienced agents sharpen costly moments.

Consistency without micromanagement

Everyone knows what good looks like, how it is measured and how to improve.

Build a conversion culture—not a team dependent on one top producer.

Give leaders a clearer pipeline, agents more confidence and the entire team a repeatable standard for turning conversations into appointments.

Conversion Power Hours

This is not just training. This is execution.

Everyone prepares and dials at the same time. Energy and accountability are high. John coaches through real objections live, corrects language immediately, celebrates wins and helps appointments get set in real time.

TRAIN → PRACTICE → EXECUTE → REVIEW → IMPROVE

Prepare the target list together
Dial at the same time
Live coaching through objections
Immediate feedback on language
Visible momentum and accountability
Appointments being set live

Real agents. Real wins.

Better conversations create better opportunity.

Individual results are not guaranteed. Results vary based on execution, market, lead sources and other factors.

The investment

Get serious about the opportunities already in your business.

INDIVIDUAL AGENT

$499/month

Direct coaching and resources to turn more existing conversations into appointments.

First 6 weeks: 4 private 45-minute sessions
Then: 2 private 45-minute sessions/month
Weekly Real Estate Mastery Coaching
2,500+ hours of previous coaching calls
DFY emails, text messages, listing and buyer presentations
Listing scripts for every lead source
Endless resources for structuring your life and business
Call reviews, role play and objections
Conversion/sales tracking + accountability

6 months paid in full: $3,000
12 months paid in full: $5,500

FOR TEAMS

$999/month

For leaders building stronger conversations, accountability and consistent conversion/sales across the team.

First 6 weeks: 4 private team sessions
Then: 2 private 45-minute team sessions/month
Weekly Real Estate Mastery Coaching
Strategically scheduled Power Hours
2,500+ hours of previous coaching calls
DFY emails, text messages, listing and buyer presentations
Listing scripts for every lead source
Endless resources for structuring life and business
Team call reviews + role play
Conversion/sales tracking + leadership visibility

6 months paid in full: $6,000
12 months paid in full: $11,000

No contract. Just 30 days’ notice.

There is no long-term contract on monthly coaching. If you decide the program is no longer the right fit, simply provide 30 days’ notice. Stay because the coaching is helping you grow—not because you are trapped in an agreement.

A third way to start

Start the training with an in-person event for your office.

Bring John to your team for a focused Conversion Intensive built around your agents, opportunities and market. Text your office location, team size, lead sources and biggest conversion challenge.

Text Team Details: 732-644-5162

Common questions

Before you apply…

Is this just script coaching?

No. Scripts are resources, not the end goal. Coaching focuses on your real conversations, questions, tone, listening, objections, follow-up, pipeline and ability to confidently create the next step.

Do I need leads already?

This is best for agents and teams who have active or past opportunities to work. Those can come from prospecting, referrals, online leads, open houses, a database or other sources.

Why four calls during the first six weeks?

Early intensity helps identify conversion leaks, correct them quickly and build momentum before unhelpful habits repeat.

What happens during a Power Hour?

Participants prepare, dial together, work through objections live, receive immediate coaching and celebrate appointments as they are set.

Is there a contract?

No long-term contract. Monthly coaching requires only 30 days’ notice if you decide to leave the program.

Is this for individual agents and teams?

Yes. Individual coaching creates stronger personal execution. Team coaching adds shared language, consistency, accountability and leadership visibility.

Apply for a clarity call

You may not need another 1,000 leads.

You may just need to get better at the next 100 conversations.

Complete the application and you will be taken directly to the calendar to choose a clarity-call time.

Text with any questions: 732-644-5162