Lead conversion and sales
Opening lines, listening, objections, follow-up and the appointment ask. Agents leave with a framework to practice.
Explore conversion coachingJohn Marrone · Speaker and real estate coach
Real estate training that moves people to act.
John brings practical sales coaching, honest leadership and real life perspective to the stage. Give your agents and leaders ideas they can use in their next conversation and standards they can carry back to their business.
The experience
A message agents can feel—and use.
Strong training should make the next step clear. John connects mindset with the work: better lead conversations, consistent follow-up, confident appointment setting and a business structure that supports growth.
For team meetings, sales events and leadership rooms, he brings the energy of a speaker and the perspective of an active real estate operator and coach.
Speaking and training themes
Built around the challenge in your room.
The focus can be tailored to your audience and event goals.
The 4S Formula
Sales, Social, Structure and Self-Mastery: four connected areas that shape a sustainable real estate business.
Explore the 4S coaching pathLeadership and self-mastery
Raise the standard for personal responsibility, resilience, consistency and how a team shows up for clients.
Explore team coachingAbout John
A coach with an operator’s perspective.
John Marrone is a real estate broker, coach and founder of Real Estate Mastery Coaching. His work spans real estate sales, team training, conversion and the personal disciplines behind lasting growth.
He also hosts The Real and Raw Show, where he brings honest conversations about real estate, relationships, leadership and life to a wider audience.
Explore The Real and Raw Show →Bring a practical message to your next event.
Share your audience, event date and the challenge you want the session to address. We can discuss the right format and topic.